|
= Ukr
= Cabinet
|
. To throw a couple of offers in five minutes, to publish on a board board like "Ukrboard" - and rest in anticipation of calls.
But not always our rainbow expectations are justified - the phone is silent. Most often, the reason for failure is the wrong submission of information, because it is sometimes difficult to write a small but capacious text than fill in the whole page. To help sellers and buyers who gather over ads, we offer some simple but effective rules. Photo
Photo is the first thing that will fall into the eye of the user. The text thought out will go unnoticed if the picture is taken in poor light and even against the background of your favorite carpet. A little effort spent on photography will significantly increase your chances of success.
users rarely view ads in the headings in order. Most simply use the built -in search engine.
before making an ad, imagine what words you were looking for and try to use them in the title and text. It will also not be superfluous to check yourself: try looking for similar ads for key words/words and see what ads they answer.
After the image, the visitor's look goes to the headline. It concentrates the most important announcement of the announcement.
Let's explain on the example. It is unclear from the title "Kids clothes from knitwear" how many products are sold, in what condition they are, whether their price corresponds to the market. Close text in one of the headings Ukrboard is formulated a little differently: "Kids clothes from knitwear from the manufacturer". Now it is obvious that the choice is large, new products, and the prices for them are low.
Do not pour water - specify only the details that are important to the buyer. Do not rewrite the instructions from the washing machine - write about its size, how to download and additional features.
If the details are not the best, you still have to report it: the buyer in any case will notice that the wheel lacks the wheel or the apartment has no repair for fifteen years.
Consider who is intended to text - a man or a woman. The man will not like too long offers and emotional details. The woman, on the contrary, reading the description of the dress, will not be satisfied with the word "brown" and will require to name the exact shade of color, and preferably in different light. Intuition and experiment
You have written ads by all the rules, and it seems to you that it will now work. But do not rush. Own intuition is good, but it is better to support it something more significant - readers' opinion.
Put the experiment: Check the efficiency of the advertisement on "experimental rabbits" - friends and acquaintances who are not interested in this purchase or sale. Show them the text and follow the reaction.
If the text has left them indifferent, it is necessary to refine. If they start asking the questions, listen carefully to them - you may have to add some details. And finally, if they said that it seems like this thing sought or offered some of them, then you have achieved the goal and= can be placed ads=.