Setkv 080shnvya, Ukraine

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Inspired by the story about "a set of hooves". Sometime in the summer, I walk down the street and see watermelons for sale. A piece of paper with a large inscription is attached to the tray:
"Ripe". I was confused for a long time, what does this mean? A new variety of watermelons? Then it came to me: this is by analogy with "rotten". Вот такой вот русский язык в южном исполнении...